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Brooks Brothers Group, Inc. – Debtors File Bidding Procedures Motion; Remain Coy as to Stalking Horse Preference; Are Engaged in “Advance Negotiations with Multiple Parties”

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July 16, 2020 – The Debtors filed a motion requesting each of a bidding procedures order and a sales order [Docket No. 154]. The bidding procedures order would approve (i) proposed bidding procedures relating to a sale of substantially all of the Debtors' assets (the "Sale") and (ii) a proposed timetable culminating in an August 10th auction and an August 17th sale hearing. The sale order would approve the Sale. 

In the first week following their Chapter 11 filings, the Debtors have twice looked to be tipping their hand as to a preferred suitor (by designating and then redesignating the DIP lender role), but they now appear steadfastly coy, noting in their motion that they "are engaged in advanced negotiations with multiple parties with respect to a potential stalking horse bid." The aging, old-school retailers clearly enjoying this ironic moment of sudden trendiness.

On July 10th, the Debtors swapped out WH HOLDCO, LLC, an affiliate of WHP Global, for ABG-BB, an affiliate of Authentic Brands Group ("ABG") as the provider of their debtor-in-possession ("DIP") financing and in doing so seemingly indicated a preference for ABG as suitor (probably in a widely rumored consortium including Simon Property Group and Brookfield Property Partners) over WH Global, the brand-management firm backed by Oaktree Capital and BlackRock, and which already owns the Anne Klein and Joseph Abboud brands.

In DIP milestones set first by WH HOLDCO and then by ABG-BB, the Debtors were required to file this bidding procedures motion shortly after the Petition date. Many thought that this motion would include the designation of a stalking horse (and that it would be DIP lender ABG-BB); and almost certainly ABG-BB rather imagined that would be the case itself…having reportedly insisted as part of their initially spurned DIP financing offer that they be named as the stalking horse as of the Petition date. Although ABG-BB prevailed in the end, the Debtors had stated that one of the key drivers behind the initial choice of WH HOLDCO as DIP lender was WH HOLDCO's lack of such a requirement. 

So are there any clues in this motion? Not really. The failure to name ABG-BB as stalking horse now and their previous preference for WH HOLDCO as a DIP lender willing to give the Debtors more of a sales process runway (which ABG-BB emulated in their revised DIP bid) suggest that the Debtors are earnestly trying to drive the sales price up through a competitive auction process as opposed to simply this motion to say the right things to cover for a decision (that will draw objections regardless of the Debtors' choice) that has already been made. Of particular interest is the Debtors' insistence that they will have "the ability to alter the Bidding Procedures based upon the exigencies of a given situation," ie at the last moment. We have already seen one dramatic last minute shift, as ABG upped the ante on the DIP financing at a perilously late hour and left WHP Global howling foul. 

There is a very real sense that both of these groups (at least) really want this retail jewel (tarnished as it may be); and this sales process is likely to go down to the DIP milestone wire…and then perhaps beyond. The existing DIP milestones include a bid deadline of August 5th and an auction date of August 10th. Given that extension of these deadlines is within the gift of ABG, one would not be surprised to see them use this trump card.

Even as to bidder protections, which the Debtors could make provisions for generically subject to Court approval, the Debtors remain careful, noting: "The Bidding Procedures do not provide for bid protections to a stalking horse or initial bidder at this time. The Debtors and their advisors are, however, currently in negotiations with one or more potential stalking horse bidders for the Assets…"

The motion elaborates, “The Debtors seek to maximize the value of their estates for the benefit of their creditors by conducting an auction for the sale of substantially all of their assets (the ‘Assets’). The Debtors are engaged in advanced negotiations with multiple parties with respect to a potential stalking horse bid, and file this Motion to advance the bidding process and schedule an auction to secure the highest or best bid for the benefit of their estates.

Prior to the Petition Date the Company conducted an extensive and robust prepetition marketing and sales process that continued through the commencement of these chapter 11 cases (the ‘Prepetition Sale Process’). With the Prepetition Sale Process in mind, and in an effort to maximize value for all stakeholders, the Debtors, overseen by the Special Committee of the Board of Directors of Brooks Brothers (the ‘Special Committee’), have developed post-petition marketing, bidding and auction procedures (the ‘Post-petition Sale Process’) for the orderly marketing and sale of the Debtors’ business (the ‘Bidding Procedures’). The Bidding Procedures are designed to promote a competitive and robust bidding process and are intended to generate the greatest level of interest in the Debtors’ businesses.

The Bidding Procedures provide the Debtors with flexibility to solicit proposals, negotiate transactions, select a stalking horse bidder, hold an auction, and proceed to consummate a potential sale transaction (a ‘Sale Transaction’), all while protecting the due process rights of all interested parties and ensuring that there is a full and fair opportunity to review and consider proposed transactions.

The Debtors encourage interested parties to contact the Debtors’ proposed investment banker prior to the proposed deadline to submit bids. Given the ongoing COVID-19 pandemic and the state of the Debtors’ operations and financial condition, it is vital that the Debtors consummate a sale in an efficient manner. Accordingly, the Debtors request approval of the Bidding Procedures to facilitate a potential Sale Transaction in a timely and efficient manner.

The Debtors will have the ability to alter the Bidding Procedures based upon the exigencies of a given situation if the Debtors determine, in their business judgment, in a manner consistent with their fiduciary duties and applicable law, and in consultation with certain parties as provided in the Bidding Procedures.”

Prepetition Marketing Process

The motion continues: "PJ Solomon has advised the Company on a number of matters for nearly a decade. In early 2019, the Company asked PJ Solomon to advise it on multiple strategic investment initiatives and transactions, including a potential sale (the “Prepetition Sale Process”). In April 2019, PJ Solomon contacted a significant number of potential domestic and international investors, including both strategic and financial investors, to solicit interest in the Company. During this process, interested investors executed confidentiality agreements and were provided with diligence access and a Confidential Information Memorandum (“CIM”). A number of parties submitted indications of interest (“IOI”). The Debtors engaged in extensive discussions and negotiations with bidders and provided significant diligence to assist bidders in their evaluation of the Company.

As the diligence process progressed from late 2019 into 2020, the impact of COVID-19 began to materialize. As the COVID-19 pandemic rapidly intensified, the Debtors were forced to shut-down all of their North American stores on March 17, 2020. This severely jeopardized the Debtors’ ability to consummate any previously contemplated transaction.

After further discussions with parties, in May 2020, PJ Solomon reached out to a number of parties that had previously executed non-disclosure agreements and had data room access, requesting that each party submit an IOI to act as a stalking horse bidder in connection with a potential chapter 11 case. In late-May 2020, several parties submitted IOIs.

Following the receipt of such IOIs, PJ Solomon negotiated extensively with the parties in an effort to drive up the value of their bids. The Debtors continued negotiations with such parties until the Petition Date, but ran out of liquidity prior to being able to secure a value maximizing agreement. Accordingly, after the Petition Date, and after securing post-petition financing, the Debtors continued to engage and negotiate with such parties. As of the date hereof, the Debtors are engaged in advanced negotiations with multiple parties with respect to a potential stalking horse bid, but seek the relief requested herein at this time to commence a formal post-petition bidding process to ensure they can complete their sale process in a timely manner, with the ultimate goal of maximizing value for their estates and stakeholders.”

The Court scheduled a hearing to consider the motion for August 3, 2020, with objections due by July 29, 2020.

Proposed Key Dates for the Sale Process

  • Deadline to Submit Bids: August 5, 2020
  • Deadline for Debtors to Notify Bidders of Status as Qualified Bidders: August 9, 2020
  • Auction to be held if the Debtors receive more than one Qualified Bid: August 10, 2020
  • Deadline to File Notice and Identities of Successful Bid(s) and Back-Up Bid(s): August 11, 2020
  • Deadline to file objections to (i) Sale Transaction, (ii) cure costs, and/or (iii) adequate assurance of future performance: August 13, 2020
  • Sale Hearing: August 17, 2020 (subject to the Court’s availability)

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The post Brooks Brothers Group, Inc. – Debtors File Bidding Procedures Motion; Remain Coy as to Stalking Horse Preference; Are Engaged in “Advance Negotiations with Multiple Parties” appeared first on Daily Bankrupt Company Updates | Bankrupt Company News.


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